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Acasa » » International online auction company acquires Moonfish Media

International online auction company acquires Moonfish Media

Tallinn, March 2008. The new owner of Estonian internet company Moonfish Media is Tradus Limited, the leading European provider of online consumer trading platforms belonging to the multinational media group Naspers. Tradus is initially acquiring a 51% stake of the company with an option to purchase up to 100% over the next 3-4 years. The existing management will continue to run the business and become part of the Tradus group. M&A International Inc.'s Baltic member firm GILD Bankers advised the owners of Moonfish Media in the sale of the company. Raivo Hein, co-founder and Board member of Moonfish Media is very satisfied with the reached agreement: “We are delighted to be joining the Tradus group and feel that we are a perfect fit into the Tradus portfolio of trading platforms. I am excited by the prospect of working with the Tradus team to leverage their expertise to continue to build the Moonfish businesses. It is also noteworthy that as a result of this deal, one of the largest electronic and print media enterprises has entered to the Baltic markets.” Tarmo Jüristo, partner at the M&A International Inc. member GILD Bankers added: ”We are also glad that one of the most successful Estonian internet media companies has found an international and high-profile investor. We are confident that this cooperation will lead to new exciting projects.” In Estonia, Moonfish Media operates Osta.ee, the leading online auction website and KV.ee, the No. 2 real estate classifieds web portal. In Lithuania, Moonfish Media operates the No. 1 and No. 2 real estate classified sites, Aruodas.lt and Edomus.lt as well as Skelbiu.lt, the No. 1 general classifieds site. Tradus Limited offers its services in twelve European countries. Tradus Limited was recently acquired by Naspers, a multinational media company with principal operations in electronic media and print media in South Africa, Sub-Saharan Africa, Greece, Cyprus, the Netherlands, the United States, Thailand, India and China. The M&A International Inc. member firm GILD Bankers is the leading independent investment bank in the Baltic region with offices in Estonia, Latvia, Lithuania, Ukraine, Bulgaria and United Kingdom. The team advises on mergers and acquisitions, arranges capital raisings, manages alternative funds and offers private banking services. For further information, please contact: M&A International Inc.
Christopher Scales, Executive Director, +34 678 549 330, mailto:cps@mergers.net
Melanie Berthelot-Verhaeghe, Head of Marketing, +34 646 740 259, mailto:melanie.berthelot@mergers.net